Enhance your health plan.
Health plan members are becoming more proactive in their own care. That’s why it’s important to offer supplemental benefit solutions that members genuinely appreciate.
Without affordable and accessible OTCs, underserved populations would depend more heavily on the highest cost medical care for minor ailments.
OTC medicines are the preferred first line of treatment.
Support member acquisition and retention efforts.
Improving member health through access to OTC medicines.
Provide benefits where members need it.
Boost member health plan satisfaction.
We’ll take care of everything.
75% of all primary care physicians will recommend an OTC before a prescription.1
66% of consumers prefer taking an OTC medicine when available versus a prescription.1
81% of adults use OTC medicines as a first response to minor ailments.
Sales teams consistently report that this benefit is among the top-selling benefits during acquisition.
We support sales by offering materials and health plan training of the benefit.
Improved retention across all programs as members use their benefit.
Each dollar spent on OTC medicines saves $7+ for the U.S. health care system.2
On average, U.S. consumers visit doctors only 3 times per year but make 26 trips to buy OTC products.2
Members are highly satisfied with the benefit and service and view us as an extension of their health plan, resulting in a Net Promoter Score of 85.3
Majority of Medicare Advantage plans that offer this benefit continue to offer it year-over-year.4
Clients consistently express their high satisfaction with our programs, including member experience, ease of use, access and turnkey benefit management.
Our detailed reporting provides insight into member behavior, top products purchased and benefit utilization.
1 For ailments such as allergies, pain, cough and cold, and acid reflux/upset stomach. Understanding Trust in Over-the-Counter Medicine: Consumer and Healthcare Provider Perspectives. Nielsen and IMS, Mar. 2013
3 NPS score from Q4 2018 based on question: "From 0 to 10, how likely are you to recommend us to others?"
4 Three-year comparison of health plans offering OTC Essentials from 2017-2019